aston martin house
monterey car week
Led the music and entertainment programme for Aston Martin’s private house in Pebble Beach during the busiest week in the automotive calendar.
250
VIP GUESTS PER DAY
32+
HOURS OF MUSIC PROGRAMMED
[BRIEF]
For Monterey Car Week, Aston Martin opened a private house in Pebble Beach, California, away from the official venues. Over four days of curated hospitality, vehicle showcases and luxury partner activations, it hosted VIP clients, collectors, media, partners and prospects. Working alongside Collaborate Global, the brand needed a music and entertainment programme that felt as considered as the cars on the drive, carrying the right energy from daytime showcases to private dinners and a Saturday cocktail party.
[RESPONSE]
Visceral Studios led the music and entertainment strategy for the house. We booked Soulection DJ Sasha Marie as resident DJ across the daytime peaks, with live performances from Sophie Faith and Blu DeTiger at the VIP dinner and cocktail party. Between sets, we curated playlists to cover every hour of the programme. We built and directed the run of show remotely from London, and managed all artist travel, logistics and advancing, so the on-site team had a soundtrack that worked from first arrival to Sunday send-off.
