Beavertown BREWERY
Positioned Beavertown as synonymous with music and unique experiences.
15K+
attendees
850M+
PR REACH
56
artists booked
5M+
SOCIAL MEDIA REACH
[BRIEF]
Develop a music event series that positions Beavertown as synonymous with music, fostering extraordinary moments of togetherness and collaboration through creativity while expanding the brand's reach and promoting its core beer range for sustained growth.
[RESPONSE]
We organised eight distinct music events over two years in seven UK cities as part of the Beavertown Brewery Collaboration Sessions. Each event showcased unique genre-blending live performance collaborations, featuring artists like Barry Can’t Swim, Maribou State, SBTRKT, Moonchild Sanelly, Eliza Rose, Taylah Elaine, Nightmares on Wax, Mr Scruff, Dan Shake, Jamz Supernova, Elkka, Nubiyan Twist, Onipa, General Levy, Laurence Guy, DJ Yoda, Porij, Leon Vynehall, Moxie, and more.
“Visceral Studios played a crucial role in the success of our music series and provided expert consultation and advice on Beavertown’s entire music strategy, ensuring every decision aligned with our brand.
They managed the entire artist booking process for our events, communicating with agents and managers and overseeing contracts and budgeting. On the live event days, they provided a fantastic team, including artist liaisons, stage managers, and runners, who were incredibly efficient and professional.”
– Creative Experience Manager, Beavertown Brewery
