VIVOBAREFOOT X CARA DELEVINGNE x Glastonbury festival
Positioned Vivobarefoot as a culturally relevant, style-led brand at the heart of Glastonbury Festival.
40M+
ORGANIC social media reach
[BRIEF]
Vivobarefoot wanted to create a culturally resonant moment during a UK music festival - driving awareness and credibility among a younger, style-led demographic. The goal was to inspire this audience to incorporate barefoot footwear into their festival lifestyle, positioning Vivobarefoot in a cool, authentic, and culturally relevant environment.
[RESPONSE]
Visceral Studios identified Glastonbury Festival as the ideal platform to connect Vivobarefoot’s regenerative purpose with cultural influence. We brokered and produced a one-off partnership between Vivobarefoot, Glastonbury Festival, and Cara Delevingne, managing all creative, legal, and brand alignment across a complex three-way negotiation.
“Working with Zak and Visceral Studios has been a real asset. His creative direction, resilience and clarity in identifying partners, navigating complex multi-party agreements, combined with his skill in coordinating and supporting delivery on site, have been critical to the success of our project.”
– Head of Impact Partnerships and Storytelling, Vivobarefoot
