RUGBY WORLD CUP FINAL 2025
Created an iconic cultural moment that redefined women’s sport on a global stage.
82,000
attendees
5.8M+
Broadcast live on bbc
45M+
POST-EVENT SOCIAL MEDIA VIEWS
20x roi
emv value for client
[BRIEF]
World Rugby sought to create an unforgettable live moment for the Women’s Rugby World Cup Final 2025. With a focus on diversifying audiences and positioning the Women’s World Cup as a powerful, empowering, and culturally resonant experience, the aim was to integrate music as a unifying force. Visceral Studios was tasked with identifying a performer who could capture the passion, strength, and spirit of the women’s game while driving visibility across both live and digital audiences.
[RESPONSE]
Visceral Studios booked and licensed the music for a headline performance by internationally renowned guitarist Sophie Lloyd, the first female solo guitarist to perform at a UK sporting event of this scale. The creative concept combined a 4-minute medley blending Lloyd’s original music with legendary rock anthems. The performance was supported by behind-the-scenes storytelling, social amplification, and broadcast integration - aligning live spectacle with digital engagement to drive cultural cut-through and visibility for women’s sport worldwide.
