HSBC SVNS
Global sport, reimagined through music and entertainment.
400K+
attendees
430+
performers booked
[BRIEF]
Develop and execute a dynamic experiential strategy to attract and engage new audiences across five countries as part of the worldwide SVNS tournament series, leading up to rugby sevens’ inclusion in the Olympic Games Paris 2024.
[RESPONSE]
We designed an engaging experiential strategy that infused music and entertainment, featuring local musicians, DJs, and performers across up to six music stages across the outer fan zone and inside the main stadium. The series spanned across Cape Town, Perth, LA, Singapore, and Madrid. We managed all talent from bookings to logistics and on-site execution. Artists included Tinashe, DJ Zinhle, Sophie Lloyd, and more.
“Visceral Studios brought our vision to life, curating an immersive experience that elevated the SVNS to new heights. Their expertise in music and experiential strategy created an atmosphere that captivated audiences. From securing top-tier talent, to managing logistics, stage management, F&B, talent coordination and contracting, they handled every detail with precision. Their seamless integration across stages and fan zones ensured an unforgettable series of events. Exceeding all expectations, their passion and execution made all the difference.”
– Head of Product & Fan Experience, World Rugby
